Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Prove the value of your B2B marketing to the board

Posted by Harriet Terrill on 27-Oct-2020 13:47:14

It can be difficult enough to secure marketing budget – even when things are good. Given the year we’ve had and the imminent tightening of purse strings, things could get even harder for marketers. Thankfully though, there’s a glimmer of hope. 

Topics: B2B Marketing ROI, B2B Marketing Agency, B2B Marketing Resources, Marketing Budget, B2B Marketing C-Suite

B2B Marketing and Achieving the C-Suite’s Buy-In

Posted by Kenneth Connolly on 14-Oct-2016 15:45:00

You’re a B2B marketing manager and you’ve spotted a great opportunity to improve your results. It’s a combination of marketing automation and social media, and it’s a sure-fire way to generate more leads than ever before. However, before you can call the supplier and sign up your company, you first need to get approval from the board. Whether it’s the Chief Marketing Officer (CMO), the Chief Finance Officer (CFO), or a combination of all the top brass, these individuals can put an end to your latest idea before it's even begun. So how can you ensure you achieve buy-in from the C-Suite and get your plans off the ground? Here’s how…

Topics: B2B marketing, B2B Marketing c-suite buy-in", B2B Marketing C-Suite