You’re a B2B marketing manager and you’ve spotted a great opportunity to improve your results. It’s a combination of marketing automation and social media, and it’s a sure-fire way to generate more leads than ever before. However, before you can call the supplier and sign up your company, you first need to get approval from the board. Whether it’s the Chief Marketing Officer (CMO), the Chief Finance Officer (CFO), or a combination of all the top brass, these individuals can put an end to your latest idea before it's even begun. So how can you ensure you achieve buy-in from the C-Suite and get your plans off the ground? Here’s how…

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