Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Biggest B2B Marketing Online Challenges

Posted by Kenneth Connolly on 29-Apr-2016 16:00:00

A recent discussion on social media asked the question ‘What’s your biggest online marketing challenge?’, and the responses had a common theme – content. The key concerns raised by those participating in the discussion were content quantity over quality, writing content that talks ‘with’ readers as opposed to ‘to’ them, and the relevance of content to the decision-makers. In addition to this, respondents also raised concerns over SEO procedures and the distribution of content online. 

Topics: b2b online marketing, b2b marketing pain points, b2b marketing challenges