Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

8 tips to optimise your B2B database for 2020

Posted by Gemma Roalf on 18-Nov-2019 12:48:13

No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver.

If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume - the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…

Topics: B2B Marketing Data Analysis, b2b marketing challenges, B2B Marketing Metrics, marketing leads, multi channel b2b marketing, b2b data audit, b2b marketing analytics, data optimisation

Biggest B2B Marketing Online Challenges

Posted by Kenneth Connolly on 29-Apr-2016 16:00:00

A recent discussion on social media asked the question ‘What’s your biggest online marketing challenge?’, and the responses had a common theme – content. The key concerns raised by those participating in the discussion were content quantity over quality, writing content that talks ‘with’ readers as opposed to ‘to’ them, and the relevance of content to the decision-makers. In addition to this, respondents also raised concerns over SEO procedures and the distribution of content online. 

Topics: b2b online marketing, b2b marketing pain points, b2b marketing challenges