People in the UK now spend an average of 20.5 hours online every single week, compared to 9 hours and 54 minutes a week in 2005 - (Ofcom)
Libraries, phonebooks, and record shops are all things that have become almost obsolete since the arrival of the internet. People read books online, use search engines to find phone numbers they need, and buy their music via online retailers. These are just three randomly chosen examples from a multitude of ways that the internet has changed how we live. The arrival of smartphones and mobile connected devices mean that people are rarely more than an arm’s length away from the internet. So what does this mean for B2B marketing? Well, to cut a long story short, if you’re not marketing online, you’re virtually invisible to almost all buyers.