On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest[i]
Many people go to work and feel that they are not making a difference in the world, but for copywriters this can be a proven fact. As the statistic shows, the majority of text that they write never gets read… how depressing. However, it’s not all doom and gloom. You see, successful copywriting is not about getting everyone to read what you write, it’s about connecting with a group of prospects that will ultimately go on to become customers.