Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Are Your Marketing and Data Teams Working Together?

Posted by Jonathan Drodge on 03-Jun-2016 16:00:00

Data is key to how every business performs in the 21st century. But so much has changed in the last few years that now, your sales and marketing teams have to be working together with your data teams to ensure success. So what key steps can you take to be sure this is the case and that you maximise your marketing productivity?

Topics: B2B marketing, B2B Marketing Data Analysis, B2B Marketing Data

3 Techniques to Improving ROI With Data

Posted by Jonathan Drodge on 04-Mar-2016 16:00:00

The question isn’t if you should invest in marketing data analysis in 2016, but how to go about being data driven in a way which boosts your marketing results and return on investment. As corporate buyers increasingly turn to the online and digital world to make purchases, marketers will find a growing need for complex data analytics to inform and guide their marketing strategy. But what data secrets are you overlooking which could increase your marketing ROI…

Topics: B2B Marketing Data Analysis, B2B Marketing Data, B2B Data Analysis