Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

8 tips to optimise your B2B database for 2020

Posted by Gemma Roalf on 18-Nov-2019 12:48:13

No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver.

If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume - the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…

Topics: B2B Marketing Data Analysis, b2b marketing challenges, B2B Marketing Metrics, marketing leads, multi channel b2b marketing, b2b data audit, b2b marketing analytics, data optimisation

Are Your Marketing and Data Teams Working Together?

Posted by Jonathan Drodge on 03-Jun-2016 16:00:00

Data is key to how every business performs in the 21st century. But so much has changed in the last few years that now, your sales and marketing teams have to be working together with your data teams to ensure success. So what key steps can you take to be sure this is the case and that you maximise your marketing productivity?

Topics: B2B marketing, B2B Marketing Data Analysis, B2B Marketing Data

3 Techniques to Improving ROI With Data

Posted by Jonathan Drodge on 04-Mar-2016 16:00:00

The question isn’t if you should invest in marketing data analysis in 2016, but how to go about being data driven in a way which boosts your marketing results and return on investment. As corporate buyers increasingly turn to the online and digital world to make purchases, marketers will find a growing need for complex data analytics to inform and guide their marketing strategy. But what data secrets are you overlooking which could increase your marketing ROI…

Topics: B2B Marketing Data Analysis, B2B Marketing Data, B2B Data Analysis