Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Is Your B2B Marketing Really Responsive?

Posted by Kenneth Connolly on 01-Sep-2015 09:02:00

Nearly half (44%) of people are willing to pay a premium of more than 5% for a better customer experience - Oracle

In a blog about B2B marketing responsiveness, the statistic above may seem slightly out of place, but that’s not strictly the case. The fact is, in today’s modern world, if your buyers don’t get the service or user experience they are looking for, they’ll simply go to one of your competitors. And what does this have to do with responsiveness? Well, the user-experience they desire so badly will be based around their engagement with your business via various communication channels such as the website, emails, social media etc. If your marketing doesn’t respond to their needs or the device they’re using, they’ll be sure to quickly find an organisation that can. 

Topics: B2B marketing, B2B Marketing ROI, responsive b2b marketing, B2B Marketing Design

B2B Marketing Design – Successful Communications

Posted by Kenneth Connolly on 22-Aug-2014 08:46:00

There will be a 13% increase in demand for graphic designers by 2020 Be-A-Careers

Topics: B2B Inbound marketing, B2B Content Marketing, B2B marketing, B2B Marketers, B2B Marketing Design, B2B Design