Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Personalisation and segmentation: The extra push for your emails

Posted by Josh Tyler on 26-Nov-2019 09:00:00

 

To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?

Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing

B2B Email Marketing – Failing to Plan is Planning to Fail

Posted by Kenneth Connolly on 09-Jun-2017 15:45:00

Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.

Topics: B2B email marketing, B2B Email, b2b marketing emails