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To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?
Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing
Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.
Topics: B2B email marketing, B2B Email, b2b marketing emails
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