Setting B2B Marketing Goals for 2017

Posted by Kenneth Connolly on 18-Nov-2016 15:45:00

With the new year approaching fast, you’re no doubt currently looking at your budgets, goals and objectives for 2017. But is it enough to simply have a rough idea of what you want to achieve over the next 12 months? Of course not. The most successful organisations are experts at setting goals, continually monitoring their status, and learning from their past experiences. And with the help of the following suggestions, you will be too. So, start by looking at your performance in 2016 so far. What worked and what didn’t? What challenges arose, and how did you overcome them? As the old saying goes, ‘those who forget the past are doomed to repeat it’.

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Topics: B2B marketing, b2b marketing goals, marketing goals 2017, marketing goal setting

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