Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Bringing Dead B2B Marketing Leads Back to Life This Halloween…

Posted by Kenneth Connolly on 28-Oct-2016 16:30:00

Taking its name from an ancient ritualistic feast called ‘All Hallows Evening’, Halloween is the one night of the year when the spirits of the dead can return to earth. So, as the streets fill with devilish ghouls, wicked witches, hideous monsters… and a lot of kids dressed as Harry Potter, ask yourself what you can do to breathe life back into your dead B2B marketing leads.

Topics: B2B marketing, B2B marketing leads, dead b2b marketing leads, marketing leads

Stop Scaring Away B2B Marketing Leads This Halloween

Posted by Kenneth Connolly on 30-Oct-2015 17:00:00

As a B2B marketer, your job is to engage prospects, convert them to leads, qualify them, nurture them until they are sales-ready, then hand them over to sales to complete the buying process. As if this wasn’t already enough to deal with, marketers are typically judged solely on the quantity and quality of the leads they generate for sales. So, the outcome is that many marketers tend to get over zealous in their activities and try to make leads sales-ready before they actually are – ultimately scaring them off.

Topics: B2B marketing, B2B Lead Nurturing, B2B marketing leads