B2B Marketing Messages and Metrics – What’s More Important?

Posted by Kenneth Connolly on 30-Sep-2016 16:00:00

 

During a recent B2B marketing research project, I found myself speaking to multiple suppliers and peers about the level to which their offerings could measure prospect, lead, and customer data. More often than not, the conversations led to discussions about capturing a variety of behavioural data and insights, and then automatically feeding this back into a marketing automation platform. Now, as marketers, we experience unrivalled levels of excitement when discussing subjects such as automated data capturing, but this is what led me to question, ‘what is the most important factor here?’

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Topics: B2B marketing, B2B Marketing Messages, B2B Marketing Planning, B2B Marketing Metrics

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