Where Will B2B Marketers be in 12 Months’ Time?

Posted by Kenneth Connolly on 15-Jul-2016 15:00:00

According to the Hays UK Salary & Recruiting Trends 2016, 60% of millennials in marketing anticipate leaving their jobs within the next 12 months and 34% expect to leave within six months[i]

With an industry-wide skills gap already having an impact on marketing teams, what will this exodus of millennial workers mean for marketing in future? Well, firstly, it simply cannot be allowed to happen. Millennials and digital natives are vitally important to modern marketing, and their ability to adapt to frequent and rapid changes makes them ideal employees. So the question then, is how to stop them leaving the industry? The only real way to solve this issue is by finding out exactly what is driving them away.

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Topics: B2B Marketers, B2B marketing, b2b marketing millennials, B2B Marketing Skills

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