Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

The power of personality profiling

Posted by Harriet Terrill on 11-Mar-2020 10:47:20

72% of business buyers expect communications from businesses that are personalised to suit their needs.

To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…

Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication

Personalisation and segmentation: The extra push for your emails

Posted by Josh Tyler on 26-Nov-2019 09:00:00

 

To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?

Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing

B2B Marketing – Achieving the Personal Touch with Modern Buyers

Posted by Kenneth Connolly on 20-Jan-2017 15:45:00

74% of marketers say targeted personalisation increases customer engagement[i]

Do you remember the novelty of receiving that first marketing email which included your name in the subject line or body copy? It was great right? The impact that this tactic had on engagement rates made B2C and B2B marketers alike think they’d uncovered the secret to success. However, as with all things marketing, audiences quickly got wise to it and became jaded and unimpressed. So what now? Does that mean personalisation is dead? Certainly not. In fact, thanks to today’s ever-advancing technologies and data capturing capabilities, this technique can be more valuable than ever before.

Topics: B2B marketing, B2B Personalisation, B2B Segmentation, B2B Marketing Personalisation