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Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Marketing at Events – Generating the Most ROI

Posted by Kenneth Connolly on 16-Jul-2014 17:32:00

Just 6% of marketers claim to be converting tradeshow leads into new business extremely well, and just 8% consider their teams highly proficient in generating strong ROI at eventsifbyphone.com

Topics: B2B, B2B marketing, B2B Marketing ROI, B2B ROI, B2B Events

B2B Marketing Training – Becoming The Best

Posted by Kenneth Connolly on 11-Jul-2014 09:09:00

Topics: B2B marketing, B2B Marketing ROI, Marketing Training, B2B Training, B2B Marketing Training, B2B Marketing Practice

Tackling B2B Social Media for Lead Generation

Posted by Aimee Binstead on 11-Jun-2014 20:25:00

It’s the day before the 2014 FIFA World Cup kicks off (literally) and fans worldwide are eager to see just what formation and strategy each team uses to achieve their goals in this tournament. Similarly, B2B marketers are scouring the internet and constantly researching to achieve their own goals, a large part of which is using social media as a platform for B2B lead generation. In the case of marketing, common questions are along the lines of; how do I generate leads for my business using social media? Which networks and tactics should I be using to get the best results? How do I measure ROI?

Topics: B2B social media marketing, B2B Lead Generation, B2B Leads, B2B Marketing ROI, B2B Social Media

B2B Marketing Skills – Reaching full strength

Posted by Kenneth Connolly on 20-May-2014 08:30:00

As we’ve mentioned previously in this blog, the rapid developments in channels, techniques and automation tools means it’s very difficult to keep up with the skills needed to succeed in the B2B marketing space. As the industry continues to change, B2B marketing leaders have two choices – either train and develop existing resources or outsource the specialist marketing needs.

Topics: B2B marketing, B2B Marketing ROI, B2B ROI, B2B Marketing Strength

B2B Marketing - where are your skill gaps?

Posted by Kenneth Connolly on 07-May-2014 07:56:00

The world of B2B marketing is constantly changing – new channels, new strategies, new processes, and in some cases new legislation. So, how do modern marketing teams keep up? Are they keeping up?

Topics: B2B marketing, B2B Marketing ROI, B2B ROI, B2B Marketing Strength, Infographics, B2B Lead Nurturing

B2B Marketing - How strong is your team? [INFOGRAPHIC]

Posted by Kenneth Connolly on 01-May-2014 08:49:00

Now that the different skill sets of B2B marketing have been identified, it's time to see how strong your team is.

Topics: B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales and Marketing, B2B Marketing Skills

Outbound & Inbound: A B2B Marketing Match Made In Heaven

Posted by Aimee Binstead on 12-Mar-2014 18:11:00

There is a vicious rumour being spread, that outbound marketing for lead generation is no longer effective. Tactics such as emails to purchased data lists and the traditional channels such as direct mail and telemarketing have been given quite a hard time. There seems to be a common theme in the advent of new marketing disciplines, that the old methods are now redundant. But is it a case of one or the other? Is it inbound versus outbound? Actually, no. It is the integration of strategic outbound and inbound marketing techniques that will prove most successful for B2B lead generation. B2B marketers that can successfully achieve this will reap the benefits.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, B2B ROI, B2B Outbound Marketing

The metrics needed to measure B2B marketing ROI

Posted by Kenneth Connolly on 18-Feb-2014 09:07:00

Although the economy is showing signs of recovery, organisations are still cautious about investing large sums of money unless they know that they are guaranteed positive returns. This wariness to invest includes their annual budget allocation and their internal departments. If a department can’t prove its ROI, then it’s very unlikely to see its budget increase over the next twelve months.

Topics: B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales Funnel

Measuring B2B marketing ROI with an automation tool

Posted by Kenneth Connolly on 13-Feb-2014 09:17:00

As the number of B2B marketing communication channels continues to increase, there’s a growing need to effectively measure ROI in new ways. The days of simply subtracting the cost of a marketing campaign from the total revenue it generated are long gone. Nowadays, the metrics and analysis need to go much deeper and provide much more comprehensive data. The marketers who are capable of doing this, are the ones who are likely to see their budgets increase over the next twelve months. 

Topics: B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation

Measuring B2B Marketing ROI In 2014 (Infographic)

Posted by Kenneth Connolly on 05-Feb-2014 09:33:00

To find out more about proving your worth to the board...

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI

Measuring B2B marketing ROI in 2014

Posted by Kenneth Connolly on 04-Feb-2014 12:16:00

According to SiriusDecisions (among other sources), the sales cycle has become 22% longer over the past five years. An upshot of this is that in order to stay at the forefront of a prospect’s mind until they are ready to buy, you need to nurture them with multiple touches via multiple channels over a longer period. Each time you make contact with a lead you need to show thought leadership, empathy and a potential solution to their pain points.

Topics: B2B Inbound marketing, B2B marketing, B2B multi-channel marketing, B2B Marketing ROI, Marketing ROI, B2B ROI

How to measure your B2B marketing ROI

Posted by Kenneth Connolly on 05-Nov-2013 15:59:00

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales and Marketing, B2B Lead Nurturing

B2B Marketing ROI – You can’t pay bills with ‘downloads’

Posted by Kenneth Connolly on 04-Jul-2013 12:04:00

According to Hubspot’s 2014 State of Inbound Marketing Report, nearly 85% of marketers said that they had adopted inbound marketing strategies. This statistic is unsurprising, given that within five minutes of looking through B2B industry websites you’ll see that inbound marketing is still a major talking point and a hot topic of discussion.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales, B2B Marketing Automation, Marketing Automation tools