As the Daft Punk track once said, where is your head at?
According to the Hays UK Salary & Recruiting Trends 2016, 60% of millennials in marketing anticipate leaving their jobs within the next 12 months and 34% expect to leave within six months[i]
With an industry-wide skills gap already having an impact on marketing teams, what will this exodus of millennial workers mean for marketing in future? Well, firstly, it simply cannot be allowed to happen. Millennials and digital natives are vitally important to modern marketing, and their ability to adapt to frequent and rapid changes makes them ideal employees. So the question then, is how to stop them leaving the industry? The only real way to solve this issue is by finding out exactly what is driving them away.
Unless you’ve been living under a rock on the dark side of the moon for the past few months, you’ll no doubt know that the brand new Star Wars film is due for release on December 17th. Having dug the Stormtrooper costume out from the back of my wardrobe, excitement levels are at an all time high. I spent last weekend watching the existing 6 films, and that’s when I had a moment of realisation… Darth Vader and his Death Star were destroyed by the worst Achilles heel ever… a badly secured thermal exhaust port. If only he’d had the foresight to carry out a security audit of his entire operation and identify his weaknesses… Star Wars could have had a rather different ending altogether.
A recent post by B2B Marketing, has highlighted some staggering findings uncovered by a MedExpress report. According to the research, 75% of respondents regularly missed doctor’s appointments and failed to pick up prescriptions due to work commitments. More worryingly, workers in the marketing and media sector made up the largest percentage of this group.
In a recent study by Workfront, it was found that the main cause of stress for marketers was feeling overloaded (chosen by 80% of respondents). In addition to this, when asked what makes them dread their job most, 51% of marketers said ‘juggling all of their work to get it done in a 40-hour week’.
As the group stage of the 2014 FIFA World Cup draws to a close, many teams will be heading home (England included – it’s still sore) no doubt blaming lady luck and their lack of pre-tournament preparation for their poor fortunes. The other teams will be looking ahead to the next round and focusing intently on their next training sessions. Just like in football, B2B marketing success comes from having a good team performance and a solid training regime. As they say… practice makes perfect.