Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

3 reasons you should stop depending on your ‘big fish’ customers

Posted by Kenneth Connolly on 22-Dec-2020 09:18:47

Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why…

Topics: B2B Marketing Strategy, B2B Marketing Planning, Innovation, Big-fish Customers

Now is the time to futureproof your B2B marketing strategy

Posted by Harriet Terrill on 21-Dec-2020 10:12:12

We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s what the experts recommend…

Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, Innovation

Why your current content strategy isn’t working

Posted by Harriet Terrill on 17-Dec-2020 10:07:32

Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that won’t keep your prospects engaged.

Topics: Marketing ROI, B2B Content, B2B Marketing Strategy, Content Strategy

How B2B marketers can do more with a smaller team

Posted by Kenneth Connolly on 12-Nov-2020 16:49:56

It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue. So now what? Well, yes it’s been a challenging year, but it’s not the end of the story. At Really B2B, we are pragmatic experts who adapt and overcome issues, so here are a couple of ways you can ensure your remaining marketing people are maximising their efforts… and your bottom line.

Topics: B2B Marketing Team, B2B Marketing Strategy, 2021 planning

B2B account-based marketing: Choosing the right accounts

Posted by Kenneth Connolly on 30-Oct-2020 14:47:05

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.[1]

 

Topics: B2B Marketing Strategy, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, Key Account Selection

Martech, 3 challenges no one tells you about (and how to overcome them)

Posted by Daisy Truman on 02-Oct-2020 12:34:13

In January 2020, B2B Marketing's Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market.

Topics: Marketing ROI, B2B Marketing Automation, B2B Marketing Strategy, Marketing Automation, martech

Is your head at norming or performing stage?

Posted by Rachel Holmes on 11-Sep-2020 13:54:05

As the Daft Punk track once said, where is your head at?

Topics: B2B Marketing Strength, B2B Marketing Skills, Growing a B2B business, B2B Marketing Strategy, B2B Agency

Can B2B buyer personas really increase ROI by over 300%?

Posted by John Hatton on 06-Nov-2014 16:51:00

You’re probably used to sitting in countless meetings with various heads of department and members of the creative team as part of the campaign planning process. You and your team come up with an idea that can’t fail to captivate your prospects’ imaginations whilst addressing their pain points. But for some reason, the campaign figures just don’t inspire as they should have done; so why?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Buyer Personas: How to Create Your Own

Posted by John Hatton on 30-Oct-2014 15:47:00

The vast majority of B2B decision-makers have a wealth of marketing material to choose from when looking for solutions to pain points. This means that unlike in the past, purchasing power is well and truly with the customer rather than the seller.

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

[INFOGRAPHIC] Are You Guessing Who Your B2B Buyers Are?

Posted by Kenneth Connolly on 17-Oct-2014 11:14:00

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Marketing Strategy… Is Your Digital Presence Working For You?

Posted by Kenneth Connolly on 08-Oct-2014 17:14:00

B2B Marketing recently joined forces with Google to analyse the digital strategy of B2B businesses, and the results were rather eye-opening. 80% of B2B organisations agree that a quality online presence is essential for their business to succeed. However, 85% of respondents rated their online presence as less than 8 out of 10. This means that the majority of companies in the B2B realm believe they have work to do.

Topics: B2B, B2B marketing, B2B Digital Marketing, B2B Marketing Strategy, Marketing Strategy