As the group stage of the 2014 FIFA World Cup draws to a close, many teams will be heading home (England included – it’s still sore) no doubt blaming lady luck and their lack of pre-tournament preparation for their poor fortunes. The other teams will be looking ahead to the next round and focusing intently on their next training sessions. Just like in football, B2B marketing success comes from having a good team performance and a solid training regime. As they say… practice makes perfect.
The 2014 FIFA World Cup is well underway and it’s becoming clear what players and formations the managers are going to use in order to progress as far as they can in the competition. But, what team have you picked? In B2B marketing you also have to carefully choose your team and your formation if you are to achieve success.
As we’ve mentioned previously in this blog, the rapid developments in channels, techniques and automation tools means it’s very difficult to keep up with the skills needed to succeed in the B2B marketing space. As the industry continues to change, B2B marketing leaders have two choices – either train and develop existing resources or outsource the specialist marketing needs.
With the summer approaching fast and everyone desiring the ideal beach body, there inevitably comes that moment of standing in front of the mirror and identifying your main issues such as lack of muscle, strength and overall fitness. But, before we all head down the gym and jump on the treadmill, we first do the pre-training analysis… i.e. how much do I weigh? How big is my waist? How many press-ups can I actually do? This allows us to set benchmarks from which to improve.
The world of B2B marketing is constantly changing – new channels, new strategies, new processes, and in some cases new legislation. So, how do modern marketing teams keep up? Are they keeping up?