Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Supercharging the Big Idea

Posted by Jeff Dickenson on 23-Aug-2017 08:45:00

B2B marketing: big business, big ideas, big data, big opportunity…so why not big up the creative strategy?

If you want to create really engaging and meaningful communications in B2B marketing, it’s time to think big!

Topics: B2B Marketing Strength, b2b creative team, b2b creative, B2B Creative Strategy

B2B Marketing - Training and Pre-match Preparations

Posted by Kenneth Connolly on 25-Jun-2014 08:35:00

As the group stage of the 2014 FIFA World Cup draws to a close, many teams will be heading home (England included – it’s still sore) no doubt blaming lady luck and their lack of pre-tournament preparation for their poor fortunes. The other teams will be looking ahead to the next round and focusing intently on their next training sessions. Just like in football, B2B marketing success comes from having a good team performance and a solid training regime. As they say… practice makes perfect.

Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Marketing Skills, B2B Marketing Team, B2B Training, B2B Marketing Training

B2B Marketing – What Team and Formation Will You Pick?

Posted by Kenneth Connolly on 18-Jun-2014 13:28:00

The 2014 FIFA World Cup is well underway and it’s becoming clear what players and formations the managers are going to use in order to progress as far as they can in the competition. But, what team have you picked? In B2B marketing you also have to carefully choose your team and your formation if you are to achieve success.

Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Sales and Marketing, B2B Marketing Team

B2B Marketing Skills – Reaching full strength

Posted by Kenneth Connolly on 20-May-2014 08:30:00

As we’ve mentioned previously in this blog, the rapid developments in channels, techniques and automation tools means it’s very difficult to keep up with the skills needed to succeed in the B2B marketing space. As the industry continues to change, B2B marketing leaders have two choices – either train and develop existing resources or outsource the specialist marketing needs.

Topics: B2B marketing, B2B Marketing ROI, B2B ROI, B2B Marketing Strength

B2B Marketing Skills – Calculate your strength

Posted by Kenneth Connolly on 13-May-2014 08:34:00

With the summer approaching fast and everyone desiring the ideal beach body, there inevitably comes that moment of standing in front of the mirror and identifying your main issues such as lack of muscle, strength and overall fitness. But, before we all head down the gym and jump on the treadmill, we first do the pre-training analysis… i.e. how much do I weigh? How big is my waist? How many press-ups can I actually do? This allows us to set benchmarks from which to improve.

Topics: B2B tips, B2B marketing, Marketing ROI, B2B ROI, B2B Marketing Strength

B2B Marketing - where are your skill gaps?

Posted by Kenneth Connolly on 07-May-2014 07:56:00

The world of B2B marketing is constantly changing – new channels, new strategies, new processes, and in some cases new legislation. So, how do modern marketing teams keep up? Are they keeping up?

Topics: B2B marketing, B2B Marketing ROI, B2B ROI, B2B Marketing Strength, Infographics, B2B Lead Nurturing