How to combat B2B marketing overload

Posted by Kenneth Connolly on 09-Sep-2015 17:19:56

In a recent study by Workfront, it was found that the main cause of stress for marketers was feeling overloaded (chosen by 80% of respondents). In addition to this, when asked what makes them dread their job most, 51% of marketers said ‘juggling all of their work to get it done in a 40-hour week’.

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Topics: B2B marketing, B2B Marketing Skills, B2B Marketing Team

Dispelling the myths of the B2B marketing team

Posted by Kirsty Dawe on 21-Jul-2015 17:07:00

This blog was originally published by Kirsty Dawe, Agency Director, on LinkedIn Pulse.

We’ve all heard of the Greek mythological creatures such as the centaur, the cyclops, dragons and griffins. We’ve also been told about Medusa, whose gaze could turn you to stone. But, if you’re reading this post then you’re probably also aware of the myth that marketing departments are unaccountable brochure-manufacturers that don’t provide high-quality leads to the sales team. I say myth because in today’s modern world, these types of teams should simply be a figment of imagination. With the increase in tools, technology and specialisations, it’s more than possible for marketing teams to prove their worth and shirk these historical misconceptions.

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Topics: B2B, B2B marketing, B2B Marketing Team, b2b marketing companies

B2B Business Growth – Aligning Marketing & Sales in New Markets

Posted by John Hatton on 14-Oct-2014 16:54:00

Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.

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Topics: B2B marketing, B2B Business Growth, B2B Sales and Marketing, B2B Marketing Team, business growth

B2B Marketing - Training and Pre-match Preparations

Posted by Kenneth Connolly on 25-Jun-2014 08:35:00

As the group stage of the 2014 FIFA World Cup draws to a close, many teams will be heading home (England included – it’s still sore) no doubt blaming lady luck and their lack of pre-tournament preparation for their poor fortunes. The other teams will be looking ahead to the next round and focusing intently on their next training sessions. Just like in football, B2B marketing success comes from having a good team performance and a solid training regime. As they say… practice makes perfect.

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Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Marketing Skills, B2B Marketing Team, B2B Training, B2B Marketing Training

B2B Marketing – What Team and Formation Will You Pick?

Posted by Kenneth Connolly on 18-Jun-2014 13:28:00

The 2014 FIFA World Cup is well underway and it’s becoming clear what players and formations the managers are going to use in order to progress as far as they can in the competition. But, what team have you picked? In B2B marketing you also have to carefully choose your team and your formation if you are to achieve success.

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Topics: B2B, B2B marketing, B2B Marketing Strength, B2B Sales and Marketing, B2B Marketing Team

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