Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Martech and running are the same

Posted by Ash Chandler on 09-Jun-2020 16:29:54

Anyone who knows me, knows I love running. I am that annoying person who can’t go five minutes without mentioning it. When I meet new people, I usually tell them about two things. I work for a marketing agency and I am a runner.

You are now thinking, “where is he going with this?”

Being a good runner and a successful martech professional requires the same qualities. Now, I am not saying I am Mo Farah, but I am a pretty good runner. And, I do like to think I am pretty good at my job after 14 years working hard at my career. So how did I get here?

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

Martech isn’t the solution, marketing is!

Posted by Ash Chandler on 26-May-2020 17:58:52

This is a bold statement from a head of marketing automation – especially one who works at an award-winning marketing agency. Not only that, but an agency that won 3 B2B Marketing Awards for martech this year. But it is true.

Marketing technology is great. It provides solutions to so many problems. It saves time. It saves money. And it is great to master as a specialism. I love martech.

But, and it is a big but… the IT team cannot do your marketing for you. Martech cannot work on its own. It is part of the whole marketing picture. Marketers craft brands. They must communicate the value offered by that brand to their potential customer. That is a marketer’s passion and driving force behind everything we do.

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

The Changing Role of the B2B Marketing Director

Posted by Kenneth Connolly on 07-Apr-2017 15:30:00

‘Martech’ is a term that’s been around for a while, but what seems to have slipped quietly under the radar is the fact that the number of actual marketing technologies is growing at an exponential rate. This means that there’s twice as many software options and programs as there were last year, and there will be twice as many by this time next year. Now, on an individual basis, each of these solutions will no doubt have their benefits. But, to a marketing director who is tasked with overseeing data, targets, and the results of the marketing department, this tech explosion can create a dizzying environment – not to mention a big headache.


Topics: B2B marketing, b2b marketing director, b2b marketing technology