Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

We’re B2B martech champions!

Posted by Gemma Roalf on 22-Mar-2019 17:25:55

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

Topics: Marketing Automation, martech, marketing technology, b2b martech, Get Stacked

Five top tips (and more) to make your marketing automation awesome

Posted by Ash Chandler on 14-Mar-2019 13:53:01

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Topics: B2B Marketing Automation, Marketing Automation, marketing technology, b2b martech

Chatbots in B2B marketing – the next big thing?

Posted by Kenneth Connolly on 28-Jan-2019 16:06:37

On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

Topics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech