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Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Martech and running are the same

Posted by Ash Chandler on 09-Jun-2020 16:29:54

Anyone who knows me, knows I love running. I am that annoying person who can’t go five minutes without mentioning it. When I meet new people, I usually tell them about two things. I work for a marketing agency and I am a runner.

You are now thinking, “where is he going with this?”

Being a good runner and a successful martech professional requires the same qualities. Now, I am not saying I am Mo Farah, but I am a pretty good runner. And, I do like to think I am pretty good at my job after 14 years working hard at my career. So how did I get here?

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

Martech isn’t the solution, marketing is!

Posted by Ash Chandler on 26-May-2020 17:58:52

This is a bold statement from a head of marketing automation – especially one who works at an award-winning marketing agency. Not only that, but an agency that won 3 B2B Marketing Awards for martech this year. But it is true.

Marketing technology is great. It provides solutions to so many problems. It saves time. It saves money. And it is great to master as a specialism. I love martech.

But, and it is a big but… the IT team cannot do your marketing for you. Martech cannot work on its own. It is part of the whole marketing picture. Marketers craft brands. They must communicate the value offered by that brand to their potential customer. That is a marketer’s passion and driving force behind everything we do.

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

Get Stacked 2020 - Key Learnings

Posted by Jade Parkinson on 30-Apr-2020 11:35:34

It’s hard to believe that the time has rolled around again for the annual B2B Marketing Get Stacked event, but as with most things in the current climate – with a change in approach! Set up as a virtual event, this would typically strike the fear of death by PowerPoint into the hearts of most marketers, but I’m pleased to report that B2B Marketing executed this in a way that was not only smooth running and engaging, but every bit as insightful as previous years.

Topics: B2B Marketing Automation, B2B Lead Qualification, B2B Lead Scoring, Marketing Automation, martech, marketing technology, b2b martech, b2b communication

We’re B2B martech champions!

Posted by Gemma Roalf on 22-Mar-2019 17:25:55

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

Topics: Marketing Automation, martech, marketing technology, b2b martech, Get Stacked

Five top tips (and more) to make your marketing automation awesome

Posted by Ash Chandler on 14-Mar-2019 13:53:01

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Topics: B2B Marketing Automation, Marketing Automation, marketing technology, b2b martech

Chatbots in B2B marketing – the next big thing?

Posted by Kenneth Connolly on 28-Jan-2019 16:06:37

On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

Topics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech