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The importance of targeting millennial decision-makers in B2B marketing

Posted by Libby Morgan on 03-Feb-2016 16:00:00

As many marketers have known for a while now, the business-to-business marketplace is changing. Thanks to advances in technology and the introduction of new digital channels, there’s been a significant shift in the way marketers communicate and promote themselves to their target audiences. However, it’s not just the way B2B buying decisions are made that’s changed. The people who are responsible for these decisions have also changed.

Topics: B2B marketing, B2B multi-channel marketing, b2b millennials