A recent discussion on social media asked the question ‘What’s your biggest online marketing challenge?’, and the responses had a common theme – content. The key concerns raised by those participating in the discussion were content quantity over quality, writing content that talks ‘with’ readers as opposed to ‘to’ them, and the relevance of content to the decision-makers. In addition to this, respondents also raised concerns over SEO procedures and the distribution of content online.Read More
A recent infographic by Domo has highlighted just how quickly internet usage is growing and also how much data is becoming available every single day. To put into perspective just how fast the number of internet users is growing, consider this… the global internet population grew 18.8% from 2013-2015 and now represents 3.2 billion people.Read More
People in the UK now spend an average of 20.5 hours online every single week, compared to 9 hours and 54 minutes a week in 2005 - (Ofcom)
Libraries, phonebooks, and record shops are all things that have become almost obsolete since the arrival of the internet. People read books online, use search engines to find phone numbers they need, and buy their music via online retailers. These are just three randomly chosen examples from a multitude of ways that the internet has changed how we live. The arrival of smartphones and mobile connected devices mean that people are rarely more than an arm’s length away from the internet. So what does this mean for B2B marketing? Well, to cut a long story short, if you’re not marketing online, you’re virtually invisible to almost all buyers.