B2B Marketing – Achieving the Personal Touch with Modern Buyers

Posted by Kenneth Connolly on 20-Jan-2017 15:45:00

74% of marketers say targeted personalisation increases customer engagement[i]

Do you remember the novelty of receiving that first marketing email which included your name in the subject line or body copy? It was great right? The impact that this tactic had on engagement rates made B2C and B2B marketers alike think they’d uncovered the secret to success. However, as with all things marketing, audiences quickly got wise to it and became jaded and unimpressed. So what now? Does that mean personalisation is dead? Certainly not. In fact, thanks to today’s ever-advancing technologies and data capturing capabilities, this technique can be more valuable than ever before.

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Topics: B2B marketing, B2B Personalisation, B2B Segmentation, B2B Marketing Personalisation

B2B hyper-personalisation: mere hype or hyper good?

Posted by Kenneth Connolly on 27-May-2015 17:33:00

61% of consumers feel better about a company that delivers custom content and are more likely to buy - Demand Metric

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Topics: B2B Inbound marketing, B2B marketing, B2B Lead Nurturing, B2B Personalisation

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