Is Your B2B Marketing Story Good Enough to Win An Oscar?

Posted by Amy Robertson on 26-Feb-2016 16:45:00

This weekend, Hollywood is preparing for the biggest annual film awards ceremonies in the world - The Oscars. The award for “Best Original Screenplay” may not be the most prestigious, but it’s the award that celebrates the beauty of a film’s story and script.

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Topics: B2B marketing, B2B Personas, b2b marketing stories, b2b marketing storytelling

Are You Risking Failure By Not Using B2B Buyer Personas?

Posted by Kenneth Connolly on 25-Nov-2015 17:00:00

Most B2B marketers know that it’s quintessentially important to invest time, resources, and energy into creating in-depth B2B buyer personas for each of the decision-makers they are intending on targeting. Or do they? A recent study found that 50% of B2B brands admitted they don't have buyer personas in place[i].

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Topics: B2B marketing, B2B Buyers, B2B Personas, B2B Buyer Personas

B2B Lead Generation – What Not To Do

Posted by Kenneth Connolly on 06-Mar-2015 09:46:00
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Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B ROI, B2B Personas

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