B2B Predictive Lead Scoring – Have You Got The Skills?

Posted by Kenneth Connolly on 06-Nov-2015 16:00:00

As we’ve highlighted in this blog previously, B2B predictive lead scoring is growing in popularity. As the number of organisations utilising this tool continues to grow, so too do the reports of its success. For example, in a recent survey by SiriusDecisions, they found that 98% of respondents say they would purchase predictive lead scoring again [i]. This level of positive feedback is difficult to argue with. However, there seems to be a hurdle preventing a widespread adoption of this solution… skills and resources.

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Topics: B2B Lead Generation, B2B Lead Scoring, B2B Predictive Lead Scoring,

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