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Account-based marketing – be clear and research right

Posted by Kenneth Connolly on 22-Feb-2019 15:59:41

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

Topics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research