Find the B2B Marketing Agency That’s Right For You

Posted by Kenneth Connolly on 28-Jul-2017 16:00:00

I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

Read More

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

B2B Email Marketing – Still Delivering?

Posted by Kenneth Connolly on 13-Jan-2016 16:00:00

The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i)Email is here to stay. And for good reason.

Read More

Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

B2B Leads and Passing Them Over to Sales

Posted by Kenneth Connolly on 03-Jul-2014 17:26:00

With the quarter-finals of the 2014 FIFA World Cup starting tomorrow, the atmosphere is reaching fever pitch in Brazil. As the remaining teams battle it out, it’s clear that a main factor in achieving success is accurate and efficient passing. This is the same as the relationship between B2B sales and marketing, because only by completing a first-class pass of a lead from marketing to sales, can everyone benefit and the company succeed. 

Read More

Topics: B2B Leads, b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team

The B2B Sales and Marketing Alignment Process

Posted by Kenneth Connolly on 18-Mar-2014 17:46:00

Uniting sales and marketing and focusing their attention on the needs of the prospects are sure-fire ways to generate leads, sales and revenue for your business. To see the best results from this alignment though, there needs to be a continuous collaboration and a commitment to information sharing between the two parties.

Read More

Topics: b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team

Aligning B2B Sales and Marketing to Increase Revenue and ROI

Posted by Kenneth Connolly on 14-Mar-2014 17:02:00

Sales and marketing are the petty squabblers of the business world. Sales believe that marketing aren’t providing enough high-quality leads; and marketing believes that sales aren’t converting enough of the leads they do provide.

Read More

Topics: B2B Leads, b2b sales leads, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Sales team

B2B Lead Generation – Increase Sales and Revenue

Posted by Kenneth Connolly on 11-Mar-2014 17:45:00

As discussed previously in this blog, B2B lead generation activity requires huge amounts of research and planning, which is why we created the planning manual and accompanying spreadsheet. Only by reviewing past data from your marketing and sales activity can you begin to plan your future strategies.
The strongest foundation for any lead generation activity is the traditional marketing channels; email, direct mail, telemarketing, events, website, Pay-Per-Click and media advertising. But, in order to utilise them to their full potential, you need to work out what works best for your business and your prospects. What works for one organisation, may not work for another. So, there is always a need to individually review the results for each of the channels used in your past lead generation activity. 

Read More

Topics: B2B Lead Generation, B2B Leads, B2B, b2b sales leads, Lead Generation

B2B Lead Generation – Locating Prospects

Posted by Kenneth Connolly on 09-Aug-2013 15:47:00

‘Nearly one-half (46%) of decision-makers say they now maintain a profile on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.

Read More

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales and Marketing, B2B Lead Qualification, B2B Lead Nurturing

Defining a B2B sales-qualified lead

Posted by Kenneth Connolly on 11-Jul-2013 14:43:00

The persona documents have been created and the marketing team are ready to start drafting the targeted messaging, engaging content and lead generation communications. But first they have to ask one vital question – what does a lead ‘look’ like?

Read More

Topics: B2B Lead Generation, b2b sales leads, B2B Sales, B2B Buyers, B2B Sales-Qualified Leads, B2B Sales and Marketing

B2B Buyers Use Their Pain Points in Search Phrases

Posted by Kenneth Connolly on 25-Jun-2013 09:58:00
Read More

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, b2b sales leads, B2B marketing, B2B Business Growth, B2B Buyers, SEO

B2B Sales and Marketing – The Team Talk

Posted by Kenneth Connolly on 29-May-2013 14:57:00

Ok Sales and Marketing, huddle up.

Read More

Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B Marketing Automation, B2B Lead Qualification

B2B Inbound Marketing – why are we still talking about this?

Posted by Kenneth Connolly on 17-May-2013 09:39:00

To the B2B marketers out there who have just read the title of this blog post and either fainted (like a Victorian lady clutching at her handkerchief) or started shouting profanities at their screen... let me explain.

Read More

Topics: B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, b2b sales leads, B2B marketing, B2B multi-channel marketing

B2B Marketing – Papa’s got a brand new bag!

Posted by Kenneth Connolly on 13-May-2013 15:24:00

Previously in this blog we’ve discussed how ‘boring’ B2B marketing can be. The combination of lifeless creative, dull content and endlessly exhausted communication channels (such as direct mail and telemarketing) meant B2B marketing was considered ‘mind-numbingly dreary’. But times have changed...

Read More

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B multi-channel marketing, B2B Direct Marketing

B2B Direct Marketing – All Hail Snail Mail

Posted by Kenneth Connolly on 05-Apr-2013 16:45:00

Ten years ago at a fictional high school called ‘Marketing High’, there was a group of friends called ‘The Channels’. This little gang had members such as Email, Telemarketing, Trade Shows and Print Ads. But, the leader of the posse was undoubtedly Direct Mail. He was a legend. Everybody admired him, looked up to him and he really was the ‘King of Cool’. I think he even had a leather jacket.

Read More

Topics: B2B Lead Generation, b2b sales leads, B2B Lead Qualification, B2B Direct Marketing, Direct mail marketing

B2B EMAIL MARKETING – STILL WELL WORTH IT!

Posted by Kenneth Connolly on 15-Feb-2013 14:20:00

With phrases like ‘Social Media’, ‘Tweeting’ and ‘Trending’ now an established part of our everyday vocabulary, is email heading the way of the Dodo? The simple answer is no; it’s still a very valuable tool in every marketer’s arsenal… but only if it’s done right.

Read More

Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B email marketing

B2B Marketing Automation – it works if you work at it!

Posted by Kenneth Connolly on 31-Jan-2013 09:33:00

Take a look around your house and you’re bound to find items that you just couldn’t wait to buy. But, now that you’ve bought them, they just aren’t as good as you’d hoped and they sit there aimlessly providing neither function nor aesthetic.

Read More

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools

Subscribe to Email Updates

Recent Posts

Posts by Topic

See all topics