During the early stages of inbound marketing and marketing automation implementation in the business-to-business space, sales were left somewhat ‘out in the cold’. Marketing were gathering huge amounts of information and very little of it was being passed over to the sales team with the lead’s contact details. There was then another shift whereby marketing were providing every piece of information on each lead to the sales team – ultimately overwhelming them.Read More
Have the changes in buyer behaviour and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes they can now perform better than ever…Read More
As the professional social network, LinkedIn is the go-to move for B2B salespeople looking to venture into the world of social selling to generate sales and revenue. With 64% of LinkedIn members using the site to develop relationships and grow their business, salespeople need to know how to separate the wheat from the chaff and uncover the highest quality social selling opportunities.
B2B salespeople are laser-focused on one thing… getting the sale. It’s unsurprising then that venturing into the realms of social selling can be a little daunting. Having heard names like Facebook and Mark Zuckerberg, salespeople are not complete strangers to the concept, many even have social media profiles; but using them to sell is a different story.
B2B sales is changing rapidly and salespeople must change with it. Check out the infographic below to learn why salespeople should utilise social media in order to uncover new business gems.