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What Does the Future Hold for B2B Sales?

Posted by Kenneth Connolly on 25-May-2016 16:00:00

The world of B2B sales is changing… rapidly. Where salespeople were once the go-to contacts for information and advice during the buying process, content and personal research are now taking their place. As buyers educate themselves and manoeuvre through the first 70% of the sales cycle, B2B salespeople are side-lined and left feeling underutilised.

Topics: B2B Sales, B2B Sales and Marketing, b2b salesperson