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To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?
Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing
74% of marketers say targeted personalisation increases customer engagement[i]
Do you remember the novelty of receiving that first marketing email which included your name in the subject line or body copy? It was great right? The impact that this tactic had on engagement rates made B2C and B2B marketers alike think they’d uncovered the secret to success. However, as with all things marketing, audiences quickly got wise to it and became jaded and unimpressed. So what now? Does that mean personalisation is dead? Certainly not. In fact, thanks to today’s ever-advancing technologies and data capturing capabilities, this technique can be more valuable than ever before.
Topics: B2B marketing, B2B Personalisation, B2B Segmentation, B2B Marketing Personalisation
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