In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.Read More
For quite some time now, marketers have felt confident in their use of social media as a marketing channel. LinkedIn is the network for professionals, Twitter follows closely behind, Facebook is more for personal use, and sites like Pinterest and Instagram are more for companies selling consumer products. This has been the case for quite some time, but sadly things are changing again.Read More
The 8th of February marks the beginning of the next Chinese Year. The Chinese calendar is made up of a cycle of twelve years, each one named after an animal, and 2016 is the Year of the Monkey.Read More
As 2015 draws to a close, it’s a good time to reflect on the previous twelve months and think about your goals for the coming year. Did you stick to your New Year’s Resolutions? Did you achieve all you wanted to? Most importantly, were you naughty or nice? As we all know, Father Christmas only brings presents to little girls and boys who are nice, so be on your best behaviour all year or you might just end up with a lump of coal in your stocking.Read More
If you’re a resident of the UK and own a TV, then you’ve no doubt seen or heard about the current series of I’m a Celebrity… Get Me Out of Here! – it’s apparently impossible to avoid it. The premise of the show is that celebrities (using the term loosely) are sent to the jungle and forced to do ridiculous tasks in order to win the votes from the public.Read More
Having been reduced to the seven that we know today by Pope Gregory late in the sixth century, the seven deadly sins are a list of rebellious tendencies that afflict fallen humanity. Committing any of these sins will result in eternal damnation (at least in a religious sense).
Thankfully then, we’re talking about the seven deadly sins from a B2B social media marketing viewpoint as opposed to a religious one. Committing any of these sins may not cause you to spend eternity in hell, but it will definitely affect your ability to achieve good engagement levels, increase your conversion rates and generate more high-quality leads and customers.
Check out our Seven Deadly Sins of Social Media blog post to find out how committing any of these social media sins can affect your B2B engagement and conversion rates.
A recent infographic by Domo has highlighted just how quickly internet usage is growing and also how much data is becoming available every single day. To put into perspective just how fast the number of internet users is growing, consider this… the global internet population grew 18.8% from 2013-2015 and now represents 3.2 billion people.Read More
B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73% - Newbreedmarketing
Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.
LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites - CMO
As the professional social network, LinkedIn is the go-to move for B2B salespeople looking to venture into the world of social selling to generate sales and revenue. With 64% of LinkedIn members using the site to develop relationships and grow their business, salespeople need to know how to separate the wheat from the chaff and uncover the highest quality social selling opportunities.
B2B salespeople are laser-focused on one thing… getting the sale. It’s unsurprising then that venturing into the realms of social selling can be a little daunting. Having heard names like Facebook and Mark Zuckerberg, salespeople are not complete strangers to the concept, many even have social media profiles; but using them to sell is a different story.
Marketers have known for some time that there has been a fundamental shift in the B2B sales cycle. It was this development that provoked the advent of inbound marketing. Prospects now generally do their own research online, seek peer opinions via social media and avoid speaking to a salesperson until they are about 90% of the way through the buying process. This is why marketers now use tactics such as content creation, social media and blogging. But where does that leave sales people?
B2B sales is changing rapidly and salespeople must change with it. Check out the infographic below to learn why salespeople should utilise social media in order to uncover new business gems.