B2B Social Media Marketing – Hiding in Plain Sight

Posted by Kenneth Connolly on 07-Jul-2017 13:40:50

In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.

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Topics: B2B social media marketing, B2B Social Media, B2B Native Advertising, B2B Marketing Social Media, Native advertising

The changing face of B2B social media marketing

Posted by Kenneth Connolly on 16-Sep-2016 15:30:00

For quite some time now, marketers have felt confident in their use of social media as a marketing channel. LinkedIn is the network for professionals, Twitter follows closely behind, Facebook is more for personal use, and sites like Pinterest and Instagram are more for companies selling consumer products. This has been the case for quite some time, but sadly things are changing again.

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Topics: B2B social media marketing, B2B marketing, B2B Social Media

This Chinese New Year, be more like a Monkey in your B2B social media marketing

Posted by Libby Morgan on 05-Feb-2016 16:00:00

The 8th of February marks the beginning of the next Chinese Year. The Chinese calendar is made up of a cycle of twelve years, each one named after an animal, and 2016 is the Year of the Monkey.

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Topics: B2B social media marketing, B2B Social Media

Infographic: Was your B2B social media activity naughty or nice in 2015?

Posted by Libby Morgan on 23-Dec-2015 18:00:00

As 2015 draws to a close, it’s a good time to reflect on the previous twelve months and think about your goals for the coming year. Did you stick to your New Year’s Resolutions? Did you achieve all you wanted to? Most importantly, were you naughty or nice? As we all know, Father Christmas only brings presents to little girls and boys who are nice, so be on your best behaviour all year or you might just end up with a lump of coal in your stocking.

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Topics: B2B social media marketing, B2B marketing, B2B Social Media

What can I’m a Celebrity teach us about B2B social selling?

Posted by Kenneth Connolly on 04-Dec-2015 17:00:00

If you’re a resident of the UK and own a TV, then you’ve no doubt seen or heard about the current series of I’m a Celebrity… Get Me Out of Here! – it’s apparently impossible to avoid it. The premise of the show is that celebrities (using the term loosely) are sent to the jungle and forced to do ridiculous tasks in order to win the votes from the public.

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Topics: B2B Sales, B2B Social Media, B2B Social Selling, B2B LinkedIn Marketing

The Seven Deadly Sins of Social Media

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Having been reduced to the seven that we know today by Pope Gregory late in the sixth century, the seven deadly sins are a list of rebellious tendencies that afflict fallen humanity. Committing any of these sins will result in eternal damnation (at least in a religious sense). 

Thankfully then, we’re talking about the seven deadly sins from a B2B social media marketing viewpoint as opposed to a religious one. Committing any of these sins may not cause you to spend eternity in hell, but it will definitely affect your ability to achieve good engagement levels, increase your conversion rates and generate more high-quality leads and customers.

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Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

The Seven Deadly Sins of Social Media (INFOGRAPHIC)

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Check out our Seven Deadly Sins of Social Media blog post to find out how committing any of these social media sins can affect your B2B engagement and conversion rates.

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Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

Growing Internet Usage and B2B Marketing Data

Posted by Kenneth Connolly on 16-Oct-2015 17:30:00

A recent infographic by Domo has highlighted just how quickly internet usage is growing and also how much data is becoming available every single day. To put into perspective just how fast the number of internet users is growing, consider this… the global internet population grew 18.8% from 2013-2015 and now represents 3.2 billion people.

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Topics: B2B marketing, B2B Social Media, b2b online marketing

B2B Demand Generation Series Part II – Conquering Social Media

Posted by Kenneth Connolly on 12-Mar-2015 17:01:00

B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73%Newbreedmarketing

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Topics: B2B Lead Generation, B2B marketing, social media marketing, B2B Social Media, B2B Demand Generation

Do you need a B2B social media marketing manager?

Posted by John Hatton on 16-Oct-2014 17:34:00

Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.

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Topics: B2B, social media marketing, B2B Social Media, B2B Marketing Agency, Marketing Agency

B2B LinkedIn Marketing – Ads or Sponsored Updates?

Posted by Kenneth Connolly on 27-Aug-2014 17:42:00

LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites - CMO 

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Topics: B2B, B2B Social Media, LinkedIn, B2B LinkedIn, Social Media, B2B LinkedIn Marketing, LinkedIn Marketing

B2B Social Selling – Getting LinkedIn

Posted by Kenneth Connolly on 14-Aug-2014 17:42:00

As the professional social network, LinkedIn is the go-to move for B2B salespeople looking to venture into the world of social selling to generate sales and revenue. With 64% of LinkedIn members using the site to develop relationships and grow their business, salespeople need to know how to separate the wheat from the chaff and uncover the highest quality social selling opportunities.

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Topics: B2B Sales, B2B Social Media, B2B Social, B2B Selling, B2B LinkedIn, B2B Social Selling, B2B Salespeople, B2B LinkedIn Marketing

B2B Social Selling – Where to Uncover the Leads

Posted by Kenneth Connolly on 08-Aug-2014 09:43:00

B2B salespeople are laser-focused on one thing… getting the sale. It’s unsurprising then that venturing into the realms of social selling can be a little daunting. Having heard names like Facebook and Mark Zuckerberg, salespeople are not complete strangers to the concept, many even have social media profiles; but using them to sell is a different story. 

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Topics: B2B social media marketing, B2B Sales, B2B Social Media, B2B Social, B2B Selling, B2B Social Selling, B2B Salespeople

B2B Social Selling – The New Way to do Business

Posted by Kenneth Connolly on 01-Aug-2014 10:00:00

Marketers have known for some time that there has been a fundamental shift in the B2B sales cycle. It was this development that provoked the advent of inbound marketing. Prospects now generally do their own research online, seek peer opinions via social media and avoid speaking to a salesperson until they are about 90% of the way through the buying process. This is why marketers now use tactics such as content creation, social media and blogging. But where does that leave sales people?

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Topics: B2B marketing, B2B Sales, B2B Social Media, B2B Social, B2B Selling, B2B Social Selling

B2B Social Selling - The New Adventure [INFOGRAPHIC]

Posted by Kenneth Connolly on 25-Jul-2014 08:58:00

B2B sales is changing rapidly and salespeople must change with it. Check out the infographic below to learn why salespeople should utilise social media in order to uncover new business gems.

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Topics: B2B, B2B marketing, B2B Sales, B2B Sales and Marketing, B2B Social Media, B2B Social, B2B Social Selling, B2B Salespeople

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