B2B Social Media Marketing – Hiding in Plain Sight

Posted by Kenneth Connolly on 07-Jul-2017 13:40:50

In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.

Read More

Topics: B2B Marketing Social Media, Native advertising, B2B Native Advertising, B2B Social Media, B2B social media marketing

The changing face of B2B social media marketing

Posted by Kenneth Connolly on 16-Sep-2016 15:30:00

For quite some time now, marketers have felt confident in their use of social media as a marketing channel. LinkedIn is the network for professionals, Twitter follows closely behind, Facebook is more for personal use, and sites like Pinterest and Instagram are more for companies selling consumer products. This has been the case for quite some time, but sadly things are changing again.

Read More

Topics: B2B Social Media, B2B social media marketing, B2B marketing

This Chinese New Year, be more like a Monkey in your B2B social media marketing

Posted by Libby Morgan on 05-Feb-2016 16:00:00

The 8th of February marks the beginning of the next Chinese Year. The Chinese calendar is made up of a cycle of twelve years, each one named after an animal, and 2016 is the Year of the Monkey.

Read More

Topics: B2B social media marketing, B2B Social Media

Infographic: Was your B2B social media activity naughty or nice in 2015?

Posted by Libby Morgan on 23-Dec-2015 18:00:00

As 2015 draws to a close, it’s a good time to reflect on the previous twelve months and think about your goals for the coming year. Did you stick to your New Year’s Resolutions? Did you achieve all you wanted to? Most importantly, were you naughty or nice? As we all know, Father Christmas only brings presents to little girls and boys who are nice, so be on your best behaviour all year or you might just end up with a lump of coal in your stocking.

Read More

Topics: B2B social media marketing, B2B marketing, B2B Social Media

The Seven Deadly Sins of Social Media

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Having been reduced to the seven that we know today by Pope Gregory late in the sixth century, the seven deadly sins are a list of rebellious tendencies that afflict fallen humanity. Committing any of these sins will result in eternal damnation (at least in a religious sense). 

Thankfully then, we’re talking about the seven deadly sins from a B2B social media marketing viewpoint as opposed to a religious one. Committing any of these sins may not cause you to spend eternity in hell, but it will definitely affect your ability to achieve good engagement levels, increase your conversion rates and generate more high-quality leads and customers.

Read More

Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

The Seven Deadly Sins of Social Media (INFOGRAPHIC)

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Check out our Seven Deadly Sins of Social Media blog post to find out how committing any of these social media sins can affect your B2B engagement and conversion rates.

Read More

Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

Are you planning to use video in your B2B marketing?

Posted by Kenneth Connolly on 07-Oct-2015 17:30:00

As B2B marketers, we are always on the lookout for the next ‘big thing’ that’s going to revolutionise our marketing communications and ultimately generate greater ROI. There are a variety of sources of inspiration, but as expected, the most common indicator of change is B2C marketing. By watching what our consumer-driven cousins are doing, it’s possible to identify the latest trends and developments in marketing. So what’s the next thing we need to be keeping an eye on?

Well, currently on Facebook, 50% of daily active users watch at least one video per day*, and Facebook’s CEO, Mark Zuckerberg, has said that he expects the social network's News Feed to be mostly video in 5 years*.

Read More

Topics: B2B social media marketing, B2B marketing, B2B Video Marketing

Top 10 B2B marketing Twitter profiles you should follow now

Posted by John Hatton on 23-Jul-2015 16:07:00

In today’s hectic culture where the phrase ‘time is money’ has almost replaced ‘goodbye’, Twitter’s provision of bite-sized information streaming between marketers, their peers, industry leaders, clients and leads has become an essential B2B marketing tool. It’s hard to imagine how people ever got on without it.

Read More

Topics: B2B social media marketing, B2B marketing, social media marketing, b2b social marketing, b2b twitter marketing

B2B Social Media Marketing: 9 Tips for Good Etiquette

Posted by Libby Morgan on 16-Jun-2015 17:36:00

Etiquette refers to a code of rules governing behaviour in society. As human beings we understand that good manners and etiquette are important for making good impressions on the people around us. For example, when we cough, we say ‘excuse me.’ When another person sneezes, we say ‘bless you,’ and when we knock into someone, we apologise. It’s just polite!

Read More

Topics: B2B social media marketing, B2B Inbound marketing, B2B marketing, b2b social networks

B2B Social Selling – Where to Uncover the Leads

Posted by Kenneth Connolly on 08-Aug-2014 09:43:00

B2B salespeople are laser-focused on one thing… getting the sale. It’s unsurprising then that venturing into the realms of social selling can be a little daunting. Having heard names like Facebook and Mark Zuckerberg, salespeople are not complete strangers to the concept, many even have social media profiles; but using them to sell is a different story. 

Read More

Topics: B2B social media marketing, B2B Sales, B2B Social Media, B2B Social, B2B Selling, B2B Social Selling, B2B Salespeople

Tackling B2B Social Media for Lead Generation

Posted by Aimee Binstead on 11-Jun-2014 20:25:00

It’s the day before the 2014 FIFA World Cup kicks off (literally) and fans worldwide are eager to see just what formation and strategy each team uses to achieve their goals in this tournament. Similarly, B2B marketers are scouring the internet and constantly researching to achieve their own goals, a large part of which is using social media as a platform for B2B lead generation. In the case of marketing, common questions are along the lines of; how do I generate leads for my business using social media? Which networks and tactics should I be using to get the best results? How do I measure ROI?

Read More

Topics: B2B social media marketing, B2B Lead Generation, B2B Leads, B2B Marketing ROI, B2B Social Media

3 Reasons to Use Twitter Lists for B2B Marketing

Posted by Aimee Binstead on 28-May-2014 16:50:00

If you’re a B2B marketer, keeping up to date with all the latest channels and social media networks is a job in itself. When you add to this every other task social media requires, such as posting, responding, measuring and optimising every platform you have a company presence on, time and resource becomes an issue. If you’re anything like me, having a handy shortcut to managing a social media network is always welcomed. That’s why I’ve put together this quick breakdown of Twitter lists and how they can help you manage your time on Twitter more effectively.

Read More

Topics: B2B social media marketing, Twitter, B2B tips, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media

B2B Social Media: How frequently should you post content?

Posted by Kenneth Connolly on 13-Sep-2013 14:06:00
Read More

Topics: B2B social media marketing, B2B Inbound marketing, B2B Content Marketing, B2B Social Media, Social media frequency

B2B Lead Generation – Locating Prospects

Posted by Kenneth Connolly on 09-Aug-2013 15:47:00

‘Nearly one-half (46%) of decision-makers say they now maintain a profile on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.

Read More

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales and Marketing, B2B Lead Qualification, B2B Lead Nurturing

Twitter Marketing Update - Keyword Targeting Has Arrived

Posted by Kenneth Connolly on 24-Apr-2013 12:02:00

Twitter has stepped up its game in regards to advertising and marketing thanks to its latest development – keyword targeting.

Read More

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, Twitter

Subscribe to Email Updates

Recent Posts

Posts by Topic

See all topics