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B2B Lead Generation – The Joy of Planning

Posted by John Hatton on 19-Aug-2014 17:44:00

Creating a B2B lead generation plan can be a daunting process. For some marketers it conjures up memories of laboriously sifting through analytics on spreadsheets while intermittently sensing wafts of colleagues’ lunches and piercing phone natter. But why does campaign planning get such a bad rap, especially given that it’s arguably the most informative and important stage of the marketing cycle?

Topics: B2B Lead Generation, B2B Leads, B2B, B2B marketing, B2B Strategy, B2B Lead Generation Planning