On June 17, B2B Marketing’s annual summit took place at The Brewery in London… and what an event it was! Having been lucky enough to get a ticket to the sold-out show, I heard a multitude of fantastic speakers over the course of the day-long event. Staying primarily within the confines of the content ‘stream’ of proceedings, I ventured into another room only once to check out the day’s first speakers on multi-channel marketing. The event was an unforgettable experience and one which provided insights that’ll I’ll be implementing and developing for the next 12 months.
On June 18th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in the B2B world; inbound marketing, multi-channel marketing, demand generation, social media and all the emerging trends. Not only did this day offer a huge amount of insight for many B2B marketers looking to improve their marketing practice and further develop their lead generation strategies, but it really gave some food for thought regarding the exciting future of B2B marketing and where we’re all headed.