Are you planning to use video in your B2B marketing?

Posted by Kenneth Connolly on 07-Oct-2015 17:30:00

As B2B marketers, we are always on the lookout for the next ‘big thing’ that’s going to revolutionise our marketing communications and ultimately generate greater ROI. There are a variety of sources of inspiration, but as expected, the most common indicator of change is B2C marketing. By watching what our consumer-driven cousins are doing, it’s possible to identify the latest trends and developments in marketing. So what’s the next thing we need to be keeping an eye on?

Well, currently on Facebook, 50% of daily active users watch at least one video per day*, and Facebook’s CEO, Mark Zuckerberg, has said that he expects the social network's News Feed to be mostly video in 5 years*.

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Topics: B2B social media marketing, B2B marketing, B2B Video Marketing

B2B MARKETING'S FAVOURITE ‘C’ WORD

Posted by Kenneth Connolly on 02-Oct-2012 16:01:00

For some, the ‘C’ word is a rather crude expletive, arguably top of the list in terms of its offensiveness.

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Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, B2B Video Marketing, Infographics, B2B Pull Marketing

B2B BUSINESS GROWTH STARTS WITH GREAT CUSTOMER SERVICE

Posted by Kenneth Connolly on 29-May-2012 15:22:00

How focused are you on encouraging your customers to be advocates of your products or services?

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Topics: B2B social media marketing, B2B Lead Generation, B2B tips, b2b sales leads, B2B marketing, content marketing, B2B Business Growth, B2B Video Marketing

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