As B2B marketers, we are always on the lookout for the next ‘big thing’ that’s going to revolutionise our marketing communications and ultimately generate greater ROI. There are a variety of sources of inspiration, but as expected, the most common indicator of change is B2C marketing. By watching what our consumer-driven cousins are doing, it’s possible to identify the latest trends and developments in marketing. So what’s the next thing we need to be keeping an eye on?
Well, currently on Facebook, 50% of daily active users watch at least one video per day*, and Facebook’s CEO, Mark Zuckerberg, has said that he expects the social network's News Feed to be mostly video in 5 years*.