Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

[VIDEO] B2B Buyer Personas: Your 2-Minute Video Guide

Posted by Aimee Binstead on 09-Dec-2014 16:02:00

Why are B2B buyer personas so important for B2B marketing? We take a quick look in this short video discussing exactly why buyer personas are a marketer's best friend and how to create them successfully. Video not for you? You can read the full transcript below and download the how-to guide today to learn more about how to create revenue-generating buyer personas. 

Topics: B2B, B2B marketing, B2B Buyers, B2B video, Buyer Personas, B2B Buyer Personas

5 B2B Business Growth Tips – Take Our Word For It

Posted by Kenneth Connolly on 04-Dec-2014 16:07:00

Topics: B2B Lead Generation, B2B, B2B Business Growth, B2B Marketing Agency, B2B growth

B2B marketing predictions for 2015 – are you ready?

Posted by Kenneth Connolly on 27-Nov-2014 16:53:00

Analysts at Morgan Stanley believe that the mobile web will be bigger than desktop internet use by the end of 2015.This is something we’ve all expected, but to see it in black and white is still somewhat of a shock to the system. The reason for this is because in order to generate the best results in 12 months’ time it’ll be necessary for organisations to be providing superior apps, mobile-friendly websites, email, and traditional SMS campaigns. 

Topics: B2B, B2B marketing, Business-to-business marketing, B2B Marketing Predictions, B2B Marketing Ebook

B2B marketing agency outsourcing – is your product too complex?

Posted by Kenneth Connolly on 25-Nov-2014 16:24:00

When it comes to outsourcing B2B marketing activities there are a myriad of different factors to take into account. Things like the size of your company, the product/service you offer, the complexity of your sales process – these are all things that will affect your decision when choosing a B2B marketing partner.

Topics: B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, Lead Generation, Marketing Agency, B2B Agency

B2B Marketing Award Winners – that’s us!

Posted by Kenneth Connolly on 21-Nov-2014 15:30:00

Last night, B2B Marketing held their annual awards ceremony at the HAC in London – an event which attracted 750 marketing professionals and took the title of ‘largest gathering of B2B marketers in Europe’. Having been shortlisted for three awards (Best use of Content Marketing, Best SME-targeted Campaign, and B2B Marketing Communications Agency of the Year) we were hopeful of scooping one on the night. In actual fact… we won two!

Topics: B2B, B2B marketing, B2B Marketing Agency, B2B Marketing Winners, B2B Marketing Awards, B2B Awards

Is your B2B lead generation strategy limited by data?

Posted by John Hatton on 20-Nov-2014 16:00:00

Do you remember that kid in school who would always do their homework on time and regularly finished their project weeks before the hand-in date? Maybe it was you?

Topics: B2B Lead Generation, B2B, B2B Data, Lead Generation, b2b data marketing, data marketing

Can B2B buyer personas really increase ROI by over 300%?

Posted by John Hatton on 06-Nov-2014 16:51:00

You’re probably used to sitting in countless meetings with various heads of department and members of the creative team as part of the campaign planning process. You and your team come up with an idea that can’t fail to captivate your prospects’ imaginations whilst addressing their pain points. But for some reason, the campaign figures just don’t inspire as they should have done; so why?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

2 Big Risks of Working With a B2B Marketing Agency

Posted by Aimee Binstead on 04-Nov-2014 16:55:00

It’s easy to shout about the benefits of outsourcing B2B marketing. I’m sure that in your quest for a successful marketing strategy and business growth plan, you’ve done plenty of research into the options available for in-house marketing versus outsourced. So this blog post isn’t intended to repeat the top 10 reasons you should consider working with a B2B marketing agency. The intention of this blog is to look at exactly what B2B marketers and business owners are risking when opting to work with a marketing agency and even more so; why the risk should still be taken.

Topics: B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, Marketing Agency

B2B Buyer Personas: How to Create Your Own

Posted by John Hatton on 30-Oct-2014 15:47:00

The vast majority of B2B decision-makers have a wealth of marketing material to choose from when looking for solutions to pain points. This means that unlike in the past, purchasing power is well and truly with the customer rather than the seller.

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Email Marketing - Are You Tricking Your Prospects?

Posted by Kenneth Connolly on 28-Oct-2014 16:39:00

Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash. 

Topics: B2B, email marketing, B2B marketing, B2B email marketing, B2B Email

B2B Buyer Personas – No More Guess Who

Posted by John Hatton on 23-Oct-2014 17:13:00

Does tailoring your marketing to a specific buyer sometimes feel like you’re playing a game of Guess Who?

Topics: B2B, B2B marketing, B2B Buyers, B2B Marketing Agency, Buyer Personas, B2B Buyer Personas

7 Important Lessons from Dreamforce 2014

Posted by John Hatton on 21-Oct-2014 15:56:00

Dreamforce is famed for its innovatively fun approach to addressing serious business issues. Plus, it attracts so many industry movers and shakers that attaining knowledge is guaranteed. That’s why Really B2B have attended for the last two years. While I haven’t had the privilege myself, this year two of our high-level directors, Kirsty Dawe and Nicola Tipp, did. Twitter tells me they spent a fair amount of time in restaurants and taking selfies with celebrities *ahem* But, they tell me they gained a wealth of industry knowledge.

To prove it, here are Kirsty’s and Nicola’s seven key takeaways from Dreamforce 2014…

Topics: B2B, B2B marketing, Dreamforce, Kirsty Dawe, Dreamforce 2014, Nicola Tipp

[INFOGRAPHIC] Are You Guessing Who Your B2B Buyers Are?

Posted by Kenneth Connolly on 17-Oct-2014 11:14:00

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

Do you need a B2B social media marketing manager?

Posted by John Hatton on 16-Oct-2014 17:34:00

Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.

Topics: B2B, social media marketing, B2B Social Media, B2B Marketing Agency, Marketing Agency

B2B Marketing Strategy… Is Your Digital Presence Working For You?

Posted by Kenneth Connolly on 08-Oct-2014 17:14:00

B2B Marketing recently joined forces with Google to analyse the digital strategy of B2B businesses, and the results were rather eye-opening. 80% of B2B organisations agree that a quality online presence is essential for their business to succeed. However, 85% of respondents rated their online presence as less than 8 out of 10. This means that the majority of companies in the B2B realm believe they have work to do.

Topics: B2B, B2B marketing, B2B Digital Marketing, B2B Marketing Strategy, Marketing Strategy