Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Thrive, Survive, Dive

Posted by Treina Smyth on 14-Jul-2020 09:39:21

These three words are appearing everywhere at the moment. Whilst some B2B sectors, such as food retail, have been fortunate in not being adversely affected over the past months. Others have either had to change tack or sadly not survived.

Topics: #LeadGeneration, #b2bmarketing, #demandgeneration, #results, #h2

Is your funnel people centric?

Posted by Rachel Holmes on 17-Jun-2020 10:46:41

I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.

Topics: B2B Sales Funnel, B2B Sales-Qualified Leads, b2b customer experience, #b2bmarketing, b2b communication, customer centric, mql

Martech and running are the same

Posted by Ash Chandler on 09-Jun-2020 16:29:54

Anyone who knows me, knows I love running. I am that annoying person who can’t go five minutes without mentioning it. When I meet new people, I usually tell them about two things. I work for a marketing agency and I am a runner.

You are now thinking, “where is he going with this?”

Being a good runner and a successful martech professional requires the same qualities. Now, I am not saying I am Mo Farah, but I am a pretty good runner. And, I do like to think I am pretty good at my job after 14 years working hard at my career. So how did I get here?

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

Martech isn’t the solution, marketing is!

Posted by Ash Chandler on 26-May-2020 17:58:52

This is a bold statement from a head of marketing automation – especially one who works at an award-winning marketing agency. Not only that, but an agency that won 3 B2B Marketing Awards for martech this year. But it is true.

Marketing technology is great. It provides solutions to so many problems. It saves time. It saves money. And it is great to master as a specialism. I love martech.

But, and it is a big but… the IT team cannot do your marketing for you. Martech cannot work on its own. It is part of the whole marketing picture. Marketers craft brands. They must communicate the value offered by that brand to their potential customer. That is a marketer’s passion and driving force behind everything we do.

Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech

4 wins at The International B2B Marketing Awards!

Posted by Gemma Roalf on 03-Dec-2018 09:59:54

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

Topics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing

Festival of Marketing - Day 2

Posted by Gemma Roalf on 12-Oct-2018 12:18:05

2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers!

Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).

Topics: really b2b, #fom18, #festivalofmarketing, #b2bmarketing, #marketmakers

Festival of Marketing - Day One

Posted by Gemma Roalf on 10-Oct-2018 17:48:22

So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!

Topics: #LeadGeneration, #fom18, #festivalofmarketing, #b2bmarketing