In a recent Buyersphere report, it was discovered that over 51% of B2B buyers said improving productivity was the top priority in starting the buying process. This finding perfectly illustrates the understanding that B2B senior managers have in regards to the relationship between productivity and business growth. All businesses are looking to maximise profits and grow as an organisation, but most are also struggling with the undefined roles of this post-recession period. ‘All hands on deck’ may have been the approach during the economic downturn, but nowadays key members of staff are unable to perform their expert skills at an optimum level because of other responsibilities. So, now is the time to rectify this shortcoming and prioritise productivity in every member of staff.
T’was the week before Christmas, and all were in bed
But B2B marketers were using their heads
The New Year approached, and all were aware
Of the changes afoot, but how to prepare?
Compass, a business analytics firm, has produced a report on SaaS - the trendy, high-growth industry Gartner predicts will shine until at least the end of the decade. Therefore, one would assume, that with a good idea, this is the industry to be in if you want to grow a successful business.
Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.