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B2B marketing predictions for 2015 – are you ready?

Posted by Kenneth Connolly on 27-Nov-2014 16:53:00

Analysts at Morgan Stanley believe that the mobile web will be bigger than desktop internet use by the end of 2015.This is something we’ve all expected, but to see it in black and white is still somewhat of a shock to the system. The reason for this is because in order to generate the best results in 12 months’ time it’ll be necessary for organisations to be providing superior apps, mobile-friendly websites, email, and traditional SMS campaigns. 

Topics: B2B, B2B marketing, Business-to-business marketing, B2B Marketing Predictions, B2B Marketing Ebook