[VIDEO] B2B Buyer Personas: Your 2-Minute Video Guide

Posted by Aimee Binstead on 09-Dec-2014 16:02:00

Why are B2B buyer personas so important for B2B marketing? We take a quick look in this short video discussing exactly why buyer personas are a marketer's best friend and how to create them successfully. Video not for you? You can read the full transcript below and download the how-to guide today to learn more about how to create revenue-generating buyer personas. 

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Topics: B2B, B2B marketing, B2B Buyers, B2B video, Buyer Personas, B2B Buyer Personas

Can B2B buyer personas really increase ROI by over 300%?

Posted by John Hatton on 06-Nov-2014 16:51:00

You’re probably used to sitting in countless meetings with various heads of department and members of the creative team as part of the campaign planning process. You and your team come up with an idea that can’t fail to captivate your prospects’ imaginations whilst addressing their pain points. But for some reason, the campaign figures just don’t inspire as they should have done; so why?

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Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Buyer Personas: How to Create Your Own

Posted by John Hatton on 30-Oct-2014 15:47:00

The vast majority of B2B decision-makers have a wealth of marketing material to choose from when looking for solutions to pain points. This means that unlike in the past, purchasing power is well and truly with the customer rather than the seller.

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Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Buyer Personas – No More Guess Who

Posted by John Hatton on 23-Oct-2014 17:13:00

Does tailoring your marketing to a specific buyer sometimes feel like you’re playing a game of Guess Who?

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Topics: B2B, B2B marketing, B2B Buyers, B2B Marketing Agency, Buyer Personas, B2B Buyer Personas

[INFOGRAPHIC] Are You Guessing Who Your B2B Buyers Are?

Posted by Kenneth Connolly on 17-Oct-2014 11:14:00

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

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Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

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