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Everyone’s talking about great content – where to find it, how to write it, and how to use it to fuel B2B campaigns which generate real and measurable results. Once considered a department which shied away from metrics, today’s marketing wordsmith’s know only too well how important it is to prove the selling power behind their words.
Topics: B2B Marketing Content, content is king, b2b marketing copywriter, b2b copywriting
Why you need to reimagine your demand gen strategy
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Now is the time to futureproof your B2B marketing strategy
How to: measure, analyse and optimise your content in 2021
Why your current content strategy isn’t working
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