Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

How to choose the right accounts for your ABM

Posted by Kenneth Connolly on 22-Nov-2021 12:00:44

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

 

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

 

We’ve included a few tips to make this a little clearer…

Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing

Supercharge your demand generation with intent marketing

Posted by Harriet Terrill on 05-Feb-2021 15:29:43

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

4 wins at The International B2B Marketing Awards!

Posted by Gemma Roalf on 03-Dec-2018 09:59:54

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

Topics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing