Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B CX - We have the power to change

Posted by Rachel Holmes on 03-Jun-2020 10:04:30

In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference. Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. Often a B2C purchase is quick, forgettable and far less emotive whereas in B2B the experience can last a lot longer and let’s face it we all want to be seen to have made the right decision in front of our colleagues and peers.

Topics: B2B marketing, b2b customer experience, B2B Customer retention, B2B CX, CX

Customer experience powered by marketing automation

Posted by Ash Chandler on 21-Sep-2017 08:30:00

Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

Topics: B2B Marketing Automation, Automated Marketing, B2B CX, CX