Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Supercharge your demand generation with intent marketing

Posted by Harriet Terrill on 05-Feb-2021 15:29:43

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

Business Growth – The Organic Way

Posted by Kenneth Connolly on 02-Oct-2014 17:31:00

78% of CMOs believe custom content is the future of marketing Social Times 

Topics: B2B Inbound marketing, B2B, B2B marketing, Lead Generation, business growth, Demand Generation

B2B Demand Generation - Attracting Prospects Into the Sales Funnel

Posted by Kenneth Connolly on 16-Sep-2014 16:53:00

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy