As a generation who were born or brought up during the age of internet technology, digital natives are able to adapt and respond to the latest digital trends with seemingly little trouble. What about the rest of us though? What about those of us who go to great lengths to understand and implement the latest tech, only to find that 3 more tools have arrived in the marketplace during that time? As people who seem to be endlessly chasing a ‘comfort zone’ of the latest technology knowledge, these digitally displaced marketers could really do with a break.

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