After a 4 year wait, the UEFA European Championship is back to fill our TV screens and conversations for the next month. With 24 countries across Europe sending their best teams, there will be a selection of the world’s greatest players on show for the rest of the globe to watch admiringly. But, as we’ve seen in recent years, a single superstar isn’t enough to secure success for the rest of their team. The fact is, only teams which have talent throughout their squad are likely to progress to the latter stages of the event, and potentially win it. In order to achieve success in football and in B2B marketing, you can’t just rely on a single high-performing element of the team – you must ensure all elements are functioning to a high degree in unison.