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The General Data Protection Regulation and the Brexit

Posted by Kenneth Connolly on 23-Jun-2016 10:00:42

So, unless you’ve been hiding under a rock with your fingers in your ears for the past few months, you’ll no doubt be aware of the Brexit referendum today. This is, of course, the UK’s opportunity to choose whether it stays as part of the EU or not. Now, disregarding all of the apparent ‘scaremongering’ and campaign ‘spin’, some marketers may be thinking that leaving the EU will mean we can avoid the new GDPR… but that’s possibly not the case. Whether the country Brexits or not, any UK that has dealings with the EU will likely still have a responsibility to comply with the new data laws. Following a departure from Europe, the UK will likely negotiate a new data framework, but in the meantime, it’s safer to just assume GDPR is still on its way. So what does this mean for you?

Topics: B2B marketing, b2b GDPR laws, DGPR, b2b marketing brexit, General data protection regulation, b2b marketing GDPR