7 Steps to A Successful B2B Lead Generation Blog

Posted by Aimee Binstead on 17-Dec-2013 10:29:00

When it comes to B2B content marketing, it’s broadly acknowledged that a blog is a key tool for inclusion. As stated by Social Media B2B, ‘companies that blog generate 67% more leads per month than those who don’t’, while a recent study from the CIM and Marketing Profs tells us 79% of the most effective B2B marketers rate blogs as their top tactic. So, we’re agreed – blogging as a B2B lead generation channel is paramount. For many, it’s not the ‘why you need a B2B blog’ that needs to be explored but the ‘how-to’. How do you implement a B2B blog that successfully generates B2B leads and delivers ROI? 

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Topics: B2B Lead Generation, B2B Content Marketing, B2B tips, B2B Leads, B2B Blog, How-to, B2B Blog Content B2B

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