4 Steps to Simplifying B2B Inbound Marketing

Posted by Kenneth Connolly on 22-Jan-2015 17:11:00
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Topics: B2B Inbound marketing, B2B Content Marketing, B2B marketing, content marketing, Inbound marketing

B2B Marketing – 7 Steps to Inbound Marketing Integration

Posted by John Hatton on 11-Sep-2014 17:29:00
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Topics: B2B Inbound marketing, B2B marketing, Inbound marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency

B2B Social Media Marketing How-to Guide (Part I) - LinkedIn

Posted by Kenneth Connolly on 06-Mar-2013 12:09:00

Deciding to write a series of how-to guides on the uses and benefits of social media in the world of B2B marketing is like opening a dustbin-sized can of worms. The entire social media ‘landscape’ changes so quickly that in the blink of an eye, one social media site can drop out of fashion and another one take its place. So, why then did I decide to go ahead and write these guides?

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Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, B2B Content Marketing, B2B Business Growth, Inbound marketing, LinkedIn

B2B INBOUND MARKETING VERSUS OUTBOUND MARKETING

Posted by Kenneth Connolly on 28-Feb-2013 15:42:00

Push versus pull marketing; outbound versus inbound marketing; what’s it all about? Let us break it down for you.

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Topics: B2B social media marketing, B2B Inbound marketing, B2B Content Marketing, B2B marketing, content marketing, Inbound marketing

B2B Marketing Automation – it works if you work at it!

Posted by Kenneth Connolly on 31-Jan-2013 09:33:00

Take a look around your house and you’re bound to find items that you just couldn’t wait to buy. But, now that you’ve bought them, they just aren’t as good as you’d hoped and they sit there aimlessly providing neither function nor aesthetic.

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Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools

Generate B2B leads and sales with Infographics

Posted by Kenneth Connolly on 29-Jan-2013 13:14:00

When using an inbound marketing strategy, it’s important to remember that your content needs to include key ‘takeaways’ such as hints, tips, facts and figures. This information is data that the reader can take action from in order to make a positive impact on their business.

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Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, Infographics

How-to Guide: B2B Inbound Marketing

Posted by Chris Manns on 23-Jan-2013 13:45:00

“Companies that blog get 55% more leads than those who don't” - Hubspot

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Topics: B2B Lead Generation, B2B tips, B2B, B2B marketing, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools, reallyb2b

B2B MARKETING: THE STATE OF THE NATION

Posted by Kenneth Connolly on 15-Jun-2012 15:46:00

It’s become apparent that businesses are looking for tangible returns on their marketing investment more than ever before.

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Topics: B2B Lead Generation, b2b sales leads, B2B marketing, accountability, Inbound marketing

HOW TO PERSUADE B2B BUYERS…

Posted by Kenneth Connolly on 13-Feb-2012 13:59:00

Since attending the B2B Content Marketing Seminar recently, we’ve been putting the strategy at the very heart of all our campaigns.

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Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, Inbound marketing

THE B2B BAROMETER Q3 2011

Posted by Kenneth Connolly on 06-Feb-2012 13:51:00

We’ve just received the fifth wave of the ‘state of the nation’ study for B2B marketers which is based on interviews with industry professionals. And, the good news is that things are looking up - 55% of B2B marketing agencies reported a greater number of enquiries in the past 6 months and 38% reported that the quality of enquiries has improved.

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Topics: B2B Lead Generation, b2b sales leads, B2B marketing, Inbound marketing, B2B marketing barometer

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